Tapeàl'oeil

New visual identity for Tape-à-l’Oeil, the French children’s ready-to-wear brand.

The new logotype aims to be more modern and fashion-forward thanks to a sans-serif typeface that is solid and timeless, while maintaining a playful spirit through its bold weight.
This typographic block is energized by the graphic work on the ‘oe’, referencing children’s creativity through its hand-drawn feel, while also recalling the shape of an eye.

The art direction is colorful and bold, modern and dynamic, playing with layouts to keep the identity lively.”