FFHandball

Art direction for the new campaign of the French Handball Federation (call for proposals).

To celebrate the federation’s 30th anniversary, the idea was to pay homage to the history of the French national team by reinterpreting and modernizing the visual elements taken from the team’s various jerseys over the years (the Bronzés, the Barjots, the Costauds). Rounded shapes and frames inspired by collectible trading cards, such as Panini cards, are also used.

The players’ movements are enhanced through photo cutouts accompanied by colored shadows. The colors used represent France.

The condensed and expanded typography symbolizes the extension and contraction of movement during athletic performance.”